Your social channels as
a direct-booking machine
Content creation, bi-weekly posts, and engagements that turns viewers into guests, and a strategy that compounds focus on running your property.
15M+
Social Views/m
5.0
★ on Google
2
Marketers
5+
Years Experience
The Hidden Cliff, Dallas
A midcentury estate and self-built tiny house with panoramic skyline views.
Owner-managed, full of character, and competing in one of Texas’s most crowded STR markets.
Linda came to us to turn her social presence into a booking channel. The property had everything. Charm, views, a story, but none of it was showing up online.
We visited her and her property, produced professional listing content, built an extensive B-roll library, and developed a content strategy around funny skits and trending formats paired with property showcases. Personality-first content that stands out from the sea of identical listing carousels.
In just one month:
- 60% follower growth
- 3,650% increase in video views
- Bi-weekly posts: one professional, one personality-driven
- Ongoing filming briefs keep content flowing without repeat visits
Linda is part of Airbnb’s invite-only Host Summit program, and even Airbnb’s own team has called out the content as standout work.
→ @thehiddencliff on Instagram
Still on the fence? We get it.
Direct bookings. Every booking that comes through Instagram or TikTok bypasses Airbnb’s 14 to 18% commission, so you keep more on every stay.
Predictable demand. A managed social presence smooths your occupancy across slow weeks, not just peak.
Audience compounds. unlike paid Airbnb promotion, your followers stick around. The follower you earned in February is still bringing traffic in October.
Posting across Instagram, TikTok, and Facebook (Reels, Stories, carousels).
Engagement: replying to DMs, comments, and Story.
Monthly content calendar built from your existing assets plus new content where needed.
Growth strategy. Audience research, outreach to complementary accounts. Monthly reporting on what worked, what didn’t, and what we’re testing next.
First measurable lift in 30 to 60 days. Properties with existing content usually see 3 to 5x engagement growth in month one and the first inbound DM inquiry by week six. First direct booking from social typically lands by month two or three. We optimize for direct bookings, not vanity follower counts.
No. Most accounts we take over have under 500 followers. The first direct booking we drive usually comes from someone with fewer than a hundred followers in their audience. Audiences book. Size doesn’t.
You can, anytime. You own the accounts, the content, and the audience. We hand off a month-end doc covering the strategy, the schedule, the hashtag library, and the content calendar so you can run it yourself with zero learning curve.
Pricing
All plans start with a 3-month commitment. That’s the minimum runway to build a strategy, establish a cadence, and see real results. After that, month-to-month.
PLAN
$400
We build the strategy.
You film, edit & post.
Monthly content calendar with 2 posts per week
Templates for every concept so editing is drag-and-drop
Monthly account review
CREATE
$1000
We plan, you film,
we edit, you post.
Everything in ‘PLAN’
Professional editing on all content you shoot
2 posts per week, delivered ready to publish
MANAGE
$1400
You film.
We handle the rest.
Everything in ‘CREATE’
We post 2x per week across your socials
Community engagement
On-Site Production: $200/HR
Available to all tiers. We visit your property and build a professional B-roll library that fuels content across every tier. We also pre-produce a batch of trend-ready videos and walk you through how to keep creating them on your own between visits. Travel cost are not reflected in the hourly rate.